Or more than just an excuse to down a pint of Ben and Jerry’s and vow to give up blogging forever, as the case may be.
Most of us look at our stats more than we probably should; it’s natural to want to see whether anyone’s paying attention, and undeniably gratifying to watch the graphs go up, up, and away. But if you’re trying to build a readership and are not using the world of data lurking in your stats to inform your blog and boost your traffic, you’re missing out. Your stats page is way more than a bunch of charts with the power to boost or kill your confidence — it’s a bunch of charts that give you the ability to see into the minds of your readers and shape your blog accordingly.
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