A couple of weeks ago, I wrote a post for the WordPress.com blog about how SEO works on WordPress.com, and today I’d like to discuss this here on The Daily Post. SEO stands for Search Engine Optimization, and it refers to things you can do to increase how high your site ranks in the search results of Google and other search engines.

SEO is a hot topic around the blogosphere, and you’ve likely heard a lot about it. Much often repeated SEO advice is untrustworthy and some of it is just plain bad.

The good news is if you have a site on WordPress.com we take care of the vast majority of the technical side of SEO for you. The only thing you really need to do for great SEO is write!